Part 4 The Amazing Elvis and other Fun & Goodies!Attachment:
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"YOU KNOW MORE ABOUT MY ELVIS PHOTOGRAPHY, THAN I KNOW MYSELF!"It's November 1989 in New York. Al Wertheimer had picked me up from the Hotel I’m staying
in for the next few days. He drives us to a local Japanese Sushi Restaurant, downtown
Manhattan. We eat and talk. Here I am, sitting with a legend talking about the year 1956,
the year his camera covered Elvis on Stage Show, at CBS Studio 50, The Steve Allen TV
Show, on stage in Richmond, Virginia, at the Recording Studio inside the RCA building
on Twenty-fourth Street, New York, and during a long train ride home to Memphis, where
he follows him around at the Presley’s house on Audubon Drive and during the 4th of July
concert in Russwood Park in Elvis' hometown...
He will shoot approximately 4000 images in total, walking in Elvis' footsteps that year.
And while his photographs saw print in countless magazines, and on RCA record covers
worldwide, the name Al Wertheimer wasn't well known. RCA didn't credit his work pictured
on the front & back of many EPs and singles. Not uncommon in those days, as he wasn't
working regularly for Elvis' record company at the time. Al worked freelance. He sold his
pictures through Photo Agencies in New York and London.
It would take another 23 years before he got worldwide recognition with the publication
by Collier Books, in New York, of 'Elvis '56 - In The Beginning'.
Pre book publication of this masterpiece was serialised in magazines the world over.
Wertheimer, and Elvis in 1956, became hot items in just a few months time.
Elvis, two years after his passing in 1977, was considered 'cool' again by both media and
music fans and Historians. Elvis In Concert was forgotten about... for a while.
I had already started making, and publishing, books on the young Elvis. By 1989 I had
done 4 or 5 titles. I always wanted to do one on the Wertheimer shots. So when
Ernst Jorgensen invited me on a trip to the RCA Vaults in New York, set for the end of
November of that year, I immediately got in touch with Al!
Over the phone I explained what I did, and wanted to do: publish another photo book
of his material, this time focussing on the Hound Dog recording session done in New York,
back in July of 1956. We talked for quite a while over the phone, before he said I was
welcome to meet him, and discuss plans for the future book.
When in New York, things went really smooth between the two of us. In his office he
would dig up hundreds of original photo prints for me to pick from. He was even nice
enough to browse through colour images and contact sheets. We had fun. I was over the
moon eying the original material, while Al enjoyed my drooling over his work of old.
"You're a crazy Dutchman, Rijff! But I hand it to you, you know more about my Elvis
photography, than I know myself!"
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Print proof of the cover I rejected myself, back in 1995 (above). It just didn't have the 'feel'
I found later, in the design of the final approved cover. The one that screamed: 1950s! (below)Attachment:
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Ger Rijff going through contact sheets in Al's office, New York, November 1989 (above)Attachment:
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Al Wertheimer & Ger Rijff, Al's office, New York November 1989 (above)